Why We Changed Our Name: The Story Behind Our Rebranding

When we started this business 25 years ago, our original name was a perfect fit for who we were and what we offered. It reflected our core services and resonated with the audience we initially set out to serve. But as time passed, our company grew, our mission expanded, and our ambitions outgrew the boundaries of that name.

This transformation marks a new chapter that reflects not only our company’s evolution but also our vision for the future.

We are now FOR.

FOR Living and FOR Design.

For every space. For every moment. And especially, FOR you.


Our rebranding will include us changing our name to FOR and separating our shoppe and design websites to better serve our clients. While we are modernizing our look and refining our mission, our core commitment to quality and our partnership with you remains stronger than ever.

Please know that this rebranding won’t change the foundation of our relationship; rather, it will enhance it by aligning with our updated goals and values. Over the coming weeks, you may notice some updates to our communications and visual identity, and we’ll ensure a smooth transition.

We’re excited to continue our journey with you as we step into this new era. If you have any questions or would like more details about the rebrand, please feel free to reach out.

New Name, Same Us.